- Indigo’s first venture into smallholder markets, the partnership aims to improve grower livelihoods through microbial technology
- Indigo’s collaborative associate, Mahyco Grow™, has built an extensive network of grower relationships that can be leveraged to bring treated seeds to farms across the country
- Microbial products can help mitigate the effects of environmental stress on crops throughout the region
Boston, Massachusetts, October 23, 2018 – Indigo Ag, Inc., a company dedicated to harnessing nature to help farmers sustainably feed the planet, and Mahyco Grow™, a leading agri innovation major headquartered in India’s Maharashtra state, have announced the launch of a joint venture to provide growers across South Asia access to cutting-edge seed treatments. The venture, proposed to be called Grow Indigo™, marks Indigo’s first expansion into smallholder markets, where average farm sizes are typically one to three acres.
Commenting on the goals of the joint venture and the complementary approaches of the two companies, Karsten Neuffer, Indigo’s Chief Operating Officer, International, said,“We’re proud of this partnership with Mahyco Grow, which combines the technological innovation of two market leaders to maximize benefits for growers. Amid challenging environmental conditions, Indigo products can enable smallholders in India to improve their yields, generate more revenue, and implement sustainable farming practices.”
The joint venture leverages Indigo’s industry-leading microbial portfolio and Mahyco Grow’s robust developmental platform, strong grower relationships, and well-established path to market. Indigo™ technology draws on naturally occurring microorganisms to improve crop health and productivity in the face of a range of environmental stresses, including drought and heat stress.
The joint venture will provide treatments for a wide range of crops, including wheat, cotton, corn, soybeans, and rice. Indigo Cotton™, the first crop launched in India, was planted this past monsoon season.
“With this joint venture, we want to tackle the challenges Indian farmers face every day,” said Shirish Barwale, Director of Mahyco Grow. “Limited water availability, varying temperatures, and an ever-changing climate: all of these issues can be addressed with microbial treated seeds, so we’re excited to offer this new technology to smallholders across the country.”
For more information, visit www.indigoag.com and www.Mahyco.com.
To learn more about Indigo Ag, visit our about page.
ABOUT MAHYCO GROW™
Mahyco Grow™ is the earliest agri-innovation corporate in India, founded on a vision to bring modern science to resolve farming challenges, with a view to improve farmers welfare and the nutritional security of the country. Mahyco Grow™ has pioneered several agri innovations including many crop hybrids for the first time in India. Its Seed Innovation vertical has expanded to Africa and South East Asia in the recent years.
MEDIA CONTACTS
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Indigo Allie Evarts + 1 (978) 505-8810
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Hatch for Indigo Judy Huang + 1 (617) 359-1938 |
Mahyco Grow
Subbarao Appemane